Volkswagen launches the family car that makes you forget you have kids
Volkswagen has launched a new campaign for its Tiguan SUV with the notion that it makes parents forget they have a family.
The ad, which was created by DDB in Sydney and will also be rolled out in South Africa, shows a couple driving while discussing how they will dupe their daughter with a new goldfish after her old one dies, oblivious to the fact that she is sitting in the back seat.
Throughout the ad the little girl looks on incredulously as her parents appear to have forgotten that she exists, criticising her art project, forgetting that she is in the back as the father drives to the office with the parents even treating themselves to ice cream before the daughter at last expresses her indignation.
The ad ends with the line ‘Easy to forget it’s a family car’.
Not sure if they remember the Dad who on the way to the office, forgot his child in the car and the boy died? http://www.theaustralian.com.a.....6732566622
Creator obviously has no kids… Lol
Missed the mark.
Cast of thousands spent months coming up with this creative on a car touted as being ground breaking yet no mention of the car and why its supposedly great.
And the VW marketing team signed off on it ?!
Honda did it better years ago with the Odyssey
https://vimeo.com/30121889
Wow, easy to forget its a family car and easy to forget that toddler in the carseat you may be dropping to daycare. As parents and auto makers work hard to save kids left behind in carseats, this one takes the prize. Bravo, great sensitivity, obviously Volkswagen gives a shit.