Wake Up debuts with 52,000 with just 29,000 watching first half hour
Ten’s new morning show Wake Up rated just 52,000 metro viewers on its first day, according to preliminary overnight numbers from OzTAM.
The number is only fractionally more than its ill-fated predecessor Breakfast which averaged 49,000 on its first day.
So. Who’s making tea?
Hi Encyclic,
Alex Hayes. He’s already delivered. He doesn’t do a bad cuppa. That’s why we hired him.
Cheers,
Tim – Mumbrella
I’m watching Studio 10 now, and it’s just… awkward. Awkward silences, awkward laughs, and Ita Buttrose looks like she absolutely doesn’t want to be there. It’s going to be interesting to see how their new morning line-up goes in the future.
Call me old fashioned but I don’t like the “funky” names these hosts have.
Trash, Trish and Metho just doesn’t sound right.
I thought TEN were going to reinvent morning TV! There was nothing new or clever about Wake Up, it was all rather stilted and pedestrian. I actually thought the Paul Henry breakfast show was a more interesting concept and at least provided a point of difference. I gave Wake up a go but I’m now heading straight back to Sunrise.
Give it time.
All that publicity and marketing behind it and they still only got 52,000! Imagine how much lower that number would’ve been without it.. Then again wasn’t Breakfast around 30,000? So I guess you can call it an improvement.
Agree with Justin…nothing new and a very awkward, non flowing show to watch.
Predict it will settle around 32,000.
The show this morning was cringeworthy. It was crude and the constant calling of the ladies ‘guys’ was yucky at best, particularly in a debut week.
Granted the team is facing an uphill battle against monster ratings, but you’d think they’d at least show respect for it’s audience taking a leap onto their channel for the morning.
We produced a Christmas show last year with a budget of just $27000 and managed a national audience of 110 000 viewers.
We’re happy to submit our CVs and ideas on TV shows that are cheap to make and actually worth watching!
It would have been cheaper for TEN to put on a live show at ANZ stadium instead of these morning shows.
I think they launched this show so they could have something positive to say about the ratings for Meet The Press and Bolt.
I agree about the names Nick Bartlett. I hate the forced attempts to Australianise names by converting them into nicknames or abbreviating them in some way. In this case it seems particularly forced. If it’s going to happen, at least let it happen naturally
Bring back cartoons…
OMG duh – their target market doesn’t watch TV. Really, I can’t believe people are still employed to make TV programs.
Bring back Jerry Springer….
Is this being filmed at Queenscliff?
pretty sure they didn’t stand a chance in week one with sunrise beefing up it’s giveaways and today doing their promo thing…I think it’s got huge potential this one and will creep up. You heard it here first
There’ something the people running channel 10 just aren’t seeing and its obvious to anybody who doesn’t work there…and they are wasting millions trying to discover it…..the audience has moved on…they see the formula’s….and they are bored by the formula’s…stop working off the old tired formula’s and break new ground. If you try and create in a culture of fear you will stick to the formula…the formula the audience are bored with….and on and on it goes. Channel 10 you are failing because you’re afraid and out of touch. Stop listening to the people who think they know, they obviously don’t.