Want real audience engagement? Move on from snackable content

Listicles, quizzes and cat videos might be the flavour of the moment for content marketing, but it’s only through in-depth long form content brands can really engage customers argues Atomic 212’s Richard Quinn.   

In today’s time-starved world, people just don’t have time to read longer content items. Give them short, quick snippets which can be quickly digested, like snacks on the run.

Or so you think.

In truth there is substantial evidence pointing to the contrary, which could have significant implications for your content marketing strategy.