‘We all want to be rockstars’: How the Seattle Seahawks mobilised its fan base

June 24, 2017 12:58

We all want to be rockstars so letting fans have their moment is one of the keys to engaging supporters, Kenton Olson of the Seattle Seahawks told the Mumbrella Sports Marketing Summit.

Kenton Olson of the Seattle Seahawks at Mumbrella Sports Marketing Summit

Kenton Olson of the Seattle Seahawks at Mumbrella’s Sports Marketing Summit

Olson, the Seahawks’ director of digital and emerging media described how the club’s social media strategy revolves around engagement, outcomes and emphasising both the hero moments and the humanity of players.

The Seahawks’ led spectator engagement in the US National Football League with the now demolished King Dome – “a big concrete bunker” in Kenton’s words. The venue proved to be perfect for noisy fans, something that upset sports administrators of the early 1980s.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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