Nine to sell advertising for Max streaming service

Nine has been appointed by Warner Bros Discovery as the exclusive advertising sales partner for its Max streaming service, which launches in Australia on March 31.

Nine will act as the exclusive sales partner for Max’s ad-supported Basic With Ads tier, which will fold into Nine Sales’ digital video proposition to advertisers, along with 9Now and Stan Sport.

Max will form part of Nine’s premium revenue strategy, driven by its marketing services team Powered, while the network’s ‘Centre of Digital Excellence’ division will drive the sales strategy.