Watchdog kicks off its inquiry into media agencies and the digital ad supply chain
Media agencies and ad tech companies are officially under review from today, with the competition watchdog calling for feedback and information about the digital advertising supply chain and agency services in Australia.
The Australian Competition and Consumer Commission’s (ACCC) chair Rod Sims told Mumbrella that while his organisation had the power to take action and make recommendations to government for further change, those organisations and individuals without anything to hide, need not be nervous. Those thriving on opacity, however, may need to clean up their act.
“If things are all hunky dory, well then they don’t have to be nervous at all,” Sims told Mumbrella this evening.
“If things are all hunky-dory, well then they don’t have to be nervous at all,”
Rod Sims has an evil sense of humour.
As The Seekers said…the carnival is over bitches.
They should dismantle every bloody agency trading desk or…. “clip their ticket” so to speak (insert smug smirk)
Potentially if clients hired people with experience in running digital media instead of morons things wouldn’t be opaque. Most of my client contacts don’t understand a thing about digital advertising so of course they have low trust. Hire professionals. Stop making 24 year old marketing graduates run your digital simply because they know what Facebook is and they are cheap.
to be quite honest… this rings true for agency staff too.
too many children running the show because they’re cheap
24 year old marketing graduates are literally the life blood of agencies. Just because they spend a year or two processing proformas and formatting data studio reports doesn’t make them digital experts either.
Ask 80% of an agencies “digital experts” to explain their trading desk’s ad tech or for a recommendation on a meaningful digital attribution model and watch them fail miserably.
Send em back to uni then. Their negative, uninformed responses at coffee are a waste of our entertainment expenditure and my time.
Standby for lots of “We had no idea this was happening and we have made the necessary changes” type comms.