Waterfront Marketing offering in-house strategy and account service after Brand New Media buys stake

Agency Waterfront Marketing is to offer in-house account service & strategy, analytics and activations following the decision of Brand New Media to buy a stake in the business last year.

The company has also announced a strategic alliance with creative agency Matterhorn as it unveiled a campaign for new client Hotel Quickly.

The announcement: 

Waterfront Marketing today announced a significant broadening of services following 12 months of integrating into parent company Brand New Media. Building on a 12 year history in entertainment marketing, Waterfront now hosts in-house account service & strategy, analytics, activations, and a strategic alliance with creative agency Matterhorn. Additionally, in association with Brand New Media, Waterfront offers sophisticated content creation, amplification and distribution capabilities.