Wattyl’s new brand platform shows it tested under extreme and comical conditions

Paint brand Wattyl has launched a new brand platform, ‘Don’t worry, it’s Wattyl’, placing the brand’s heritage of producing paint that survives the most extreme conditions in the spotlight.

The new positioning has launched with a campaign that takes the viewer into the ‘Wattyl Test Lab’ where the paint is comically tested by scientists with bolognese sauce, extreme heat, condensation and even a flame thrower.

The campaign is the first from independent agency Edge, after it won the account last year.