Wavemaker recruits Initiative national head of comms

BY Nathan Jolly

October 22, 2024 10:01

Wavemaker recruits Initiative national head of comms

GroupM agency Wavemaker has appointed Ryan Haeusler to the newly-created role of national head of communication and planning design.

Haeusler will be tasked with maximising creative opportunities within media across all Wavemaker clients, and comes from a nine-year stint at Initiative, where he rose to national head of communications design.

At Initiative, Haeusler spearheaded the Lego account, and also worked across categories including financial services, entertainment, retail, pharma, automotive, FMCG and toys.

Haeusler will report to chief growth and product officer James Hier, who said: “Ryan is a unicorn in the industry with his ability to apply rigour and magic to media. He’s uniquely able to interpret a creative idea and wash it through all parts of a media plan, not just tactically, while also incrementally driving effectiveness and efficiency.

“His ability to orchestrate the engineering of media while maximising the creative opportunity is renowned in the industry. As client needs continue to evolve, Ryan’s combination of skills – partnered with Wavemaker’s Provocative Planning – are guaranteed to deliver results for our clients.”

Haeusler added: “I love Wavemaker’s positive provocation approach and the opportunities that opens up for clients, as well as for personal growth. It was definitely a big attraction in me coming here and I am also excited to be working with all the incredible Wavemaker people and their clients.

“I can’t wait to see what we build together.”