Cancer Council Victoria and Think HQ launch multi-language, anti-smoking campaign

Quit – a program by Cancer Council Victoria – has teamed up with Think HQ to deliver a multi-language campaign that communicates the dangers of smoking.

‘The Hanky’ campaign targets three demographics that boast “higher smoking rates than the average Victorian population”, with the platform’s materials all translated for Vietnamese, Arabic and Mandarin speakers.

The three aforementioned audiences are found to engage in smoking within work and social settings, even if they are not heavy or frequent smokers. Despite this, the campaign’s message was designed to stress that cigarettes and smoking are dangerous at all times.