Wavemaker promotes national head to chief officer content and partnerships

October 7, 2021 5:00

GroupM agency Wavemaker has promoted Shivani Maharaj to chief content and partnership officer, from national head of content and partnerships, reporting to chief executive officer Peter Vogel.

As part of Wavemaker’s content offering, Maharaj will be tasked with ensuring the ongoing and continued growth of the content and partnerships product, which has according to the agency “thrived during COVID” with more of Wavemaker’s clients seeking media solutions that go beyond traditional advertising.

She will also be tasked with driving addressable content opportunities across the agency and for clients, building out the agency’s capabilities, and embedding addressable content opportunities into the planning process.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.