We Are Social appoints new global group CEO
Socially-led creative agency We Are Social has appointed a new global group CEO in Toby Southgate.
Former global CEO at creative agency Forsman & Bodenfors, Southgate will lead We Are Social’s team of 1,200, evolving the agency’s ways of working across its people, work, and clients.
He has been tasked with looking for ways to expand and innovate We Are Social’s core offering in partnership with its extensive client roster, to help set it up for growth.
Southgate spent three years at Forsman & Bodenfors, and also brings experience from McCann Worldgroup, WPP’s Brand Union, and more to the new role.
He succeeds We Are Social’s co-founder and group CEO, Nathan McDonald, who departed in October last year.
“I’ve long admired We Are Social. It led the way by recognising the power of social and digital platforms for brands at scale and, as a result, it’s the only truly global agency in its space,” Southgate said.
“Today, We Are Social has an extremely talented team and an incredibly bright future. We’ll be expanding our offering as the world’s most creative social agency, in partnership with what is undeniably a stellar roster of clients.
“The energy and appetite for growth and evolution with the network is really compelling. The role was very easy to accept.”
Brett Marchand, CEO of the agency’s parent company Plus Company, added: “We Are Social has had an extraordinary journey to become the world’s foremost social agency, with a significant global footprint, talented team, amazing work and spectacular clients.
“I believe that Toby’s experience in leading multi-national agencies to growth, combined with an exceptional leadership team at We Are Social, will be the winning combination to unlock the agency’s full potential. Toby’s passion for creating a culture where people are a priority so they can thrive and do their best work, was clear from the outset.
“He’s a first-class leader who will help steer We Are Social steadfastly into the next stage in its evolution.”
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