WE Buchan rebrands to WE Communications

October 29, 2019 8:17

Public relations firm WE Buchan is rebranding to take on the name of its global parent company, WE Communications.

In 2008, Buchan, as it was formerly known, became a partner of WE+. The relationship between the firms expanded in 2016 when WE Communications acquired a majority stake of Buchan.

In March this year, WE Buchan announced its new leadership structure, with Rebecca Wilson becoming executive vice president of Singapore and Australia, and Gemma Hudson elevated to Australian CEO. At that time, agency founder Tom Buchan announced his retirement, stepping away from the business. Wilson and Hudson will still lead the firm following the rebrand.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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