‘We do not sell one cent of revenue programmatically.’ How Car Advice avoided low yield advertising
A publisher focusing on premium content doesn’t need to be distracted by low yield programmatic advertising if it’s generating revenues through its own sales teams, Car Advice CEO Andrew Beecher has told an audience in Sydney.
Beecher was speaking at the Mumbrella Publish conference about Car Advice’s evolution from a one person blog to a $20m a year business, underpinned by a strategy of delivering high quality stories to its audience.
“We’re happy to trade electronically but it hasn’t reduced our costs by one cent, so it’s something we haven’t engaged in yet,” said Car Advice CEO Andrew Beecher
