We don’t do impulse buying, say Aussie consumers

Tim Burrowes

July 15, 2019 4:45

Australian consumers are becoming ever more stubborn about altering their buying habits, a new study by WPP’s research company Kantar suggests.

According to the Mastering Momentum research, which included surveying 2,209 consumers across Asia Pacific, Australian consumers are more conservative than many markets across the world.

A total of 88% of Australians surveyed agreed with the statement “Compared to two years ago I am less impulsive in my purchases”.

The survey also suggested that in the main, Australian’s only buy brands they know a lot about, despite feeling that brands don’t even care about them as customers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.