TAB slams ‘moronic’ betting rivals for ‘annoying and intrusive’ commercials

TAB has struck out against its wagering rivals’ television advertising campaigns as calls to ban betting commercials become deafening.

The company fielded questions from the shareholders during its annual general meeting on Wednesday morning regarding “online low brow ads like Sportsbet, which are almost moronic”, as the sector faces increased scrutiny.

“We all find our competitors’ advertising annoying and intrusive,” TAB executive chairman Bruce Akhurst said.

“We have been advocating for less advertising on free to air TV.”

The Albanese government is currently considering a range of reforms on sports gambling advertising, which accounts for around $238 million a year in commercial free-to-air TV and radio revenue.

“The government has a review underway and we have made submissions to this,” Akhurst told TAB shareholders. “We will be happy to abide by this.”

Despite the storm-warning, TAB CEO Gillon McLachlan was pleased that wagering in pubs remained strong.

“Cash wagering revenue increased by 5.3% in the second half of the year, outperforming the digital market and highlighting the value in our retail business – particularly as people return to pubs and clubs post Covid and in a higher inflationary environment that makes more cost effective entertainment appealing,” he said.

TAB recorded revenue of $2.34 billion for the year, a drop of 3.9% that reflects the overall fall in discretionary spending and the sale of eBet and MAX Performance Solutions.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.