‘We invest more in women’s sports than any other broadcasts in the country’: Kayo’s Kim McConnie

September 12, 2022 10:01

“From an overall Foxtel Group point-of-view, we invest more in women’s sports than any other broadcasts in the country,” Kayo marketing director, Kim McConnie told Mumbrella at the Ministry of Sport’s Women in Sport Summit last week.

“When you think about the investment, not only is it an investment in elevating the game, for example with netball, we invested heavily in tech, overhead cameras, to really promote the broadcast,” said McConnie. “There’s the investment in the depth and breadth of sport. We have over 15 sports, 24 competitions, and 4,700 hours, then there are also commentators, talent, and presenters. We are proud that we’re the leader in investing in the game.”

Kayo’s Kim McConnie.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics