‘We knew we had to refresh it’: Dulux brings back nostalgic Jelly Bean campaign

Dulux has rolled out a campaign that delivers its nostalgic jelly bean promotion with a modern twist.

The paint brand’s latest platform is an updated version of its 1991 “Jelly Bean Campaign” where tickets were handed out in each state for the chance to win a bean-shaped Mazda 121. The idea was born from a retail conference in 1988 where the confectionary was given to attendees.

Different variations of the platform have aired over the years, including one in 2019 where toy dogs were given away in addition to the beans.