‘We need to redefine what masculinity is’: Lion’s Chris Allan and Nova’s Fitzy on ‘the invisible man’

February 14, 2025 10:02

Creative agency Innocean and workplace culture researcher The 100% Project have unveiled the findings of a recent project, The Invisible Man, which explored the representation of masculinity in the media.

At an event on Thursday morning, the completed results of the 18-month project were revealed – which found that there is a clear need to foster more positive, diverse representation of men and masculinity.

“We know that media influences our perceptions of the world,” said Kat Stevenson, director of The 100% Project. “So we wanted to look at if the media’s representation of masculinity is influencing our perceptions.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.