‘We needed to find a new way to maintain category leadership’: Koh launches first-ever TVC

February 12, 2024 8:26

Eco-friendly cleaning brand Koh has launched its first-ever nationwide TV campaign in its eight-year history. Speaking to Mumbrella, CEO Chari Walters and head of brand Siobhan O’Brien explained why they’re now making the shift to traditional advertising channels.

Since its inception in 2016, Koh has used performance marketing and UGC-led content to tell its brand’s story and mission, gaining over one million loyal customers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.