‘We never claimed to be official’: Internet taken by storm over Sydney ‘Cookiegate’ saga

October 3, 2024 10:15

A genius marketing ploy or just a couple of hustling fans? This is ‘Cookiegate’ explained.

Over the weekend, Sydneysiders were given a chance to try the viral Crumbl Cookies – a famous cookie brand only sold in the US. Or were they?

At the one-day only pop-up event in Bondi, people waited in line for hours to get their hands on the sweet treats – which were sold for AU$17.50 per cookie – but reality quickly caught up with expectations.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.