‘We see hope everywhere’: Mike Sneesby heading to the Middle East

Hal Crawford

April 9, 2025 9:13

Former Nine CEO Mike Sneesby is heading to Saudi Arabia to take up the CEO role at MBC, the biggest broadcaster in the Middle East.

The job is a big one for Sneesby, with MBC – the Middle East Broadcasting Center – claiming 140 million daily viewers across the region and with a bigger streaming operation than he headed up at Nine.

Mike Sneesby

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

Topics