‘We still have a lot of work to do’: SEN’s Craig Hutchison reveals plans for 2026

The media market is certainly hurting with ad dollars hard to come by. It is impacting some more than others though.

At the Sports Entertainment Group (SEN) annual general meeting last week, chief executive Craig Hutchison reported a strong first four months of FY26.

Hutchison’s company notched up record ad revenue for September — thanks in part to a month of AFL and NRL finals.

SEN is best known as a dedicated sports radio group. It also boasts growing television, digital, print and event divisions.

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