‘We very meticulously brought this to life’: Michael Hill’s CMO teases major brand refresh
Fine jewellery brand Michael Hill has hinted at a brand refresh, and its first-ever brand ambassador, set to officially launch next week. Speaking to Mumbrella, Jo Feeney, chief marketing officer at Michael Hill, said the brand has never experienced anything like it is about to embark on.
The new era is nearly two years in the making, in partnership with CHEP Network, and aims to encapsulate the brand’s refined and reimagined vision for its position in market.
As part of their broader business strategy, which Feeney said is around their “aspirational brand journey”, Michael Hill is looking to elevate and enter into a different space – one that is less occupied by a lot of fine jewellers.
