Wearables an ‘untapped source for marketers’, says Nielsen report

New figures from Nielsen’s Consumer and Media View suggests wearable technologies will play an increasingly important tools for marketers due to their wide demographic appeal and the need for frequent mobile device use.

The media consumption tracker revealed that 3 million Australians over the age of 14 have a smart device on their wrist, making wearables a fundamental marketing device for advertisers.

The report also noted that 49% of these owners search for information about the products online, and that websites and apps are fundamental channels for searches on high quality control.