Web entrepreneurs race to tap into Aussie media and marketing community

The coming weeks will see a series of website launches aiming to create communities – and business models – tapping into the media, marketing and creative industry.  

First cab off what may shortly be a crowded rank is likely to be Mediascope, a media directory service, which fully launches in November although it is already asking for listings.

The work of former Fairfax and News Ltd employee Denise Shrivell, it aims to offer an online directory of niche media properties. She told Mumbrella: “My aim with MediaScope is to provide our industry with a useful, value for money resource which solves an ongoing problem for both advertisers and media – a problem I have experienced from both sides of the fence.”

The listings will be a mixture of paid and free.

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