WEEKEND PRESS: Does The Tele hates adland?; NRL pulls ad; Columnists discover Twitter
A roundup of media and marketing stories you may have missed over the weekend…
The Sun Herald made a bizarre, and somewhat prominent, blunder today, running a half page ad for St George Bank on page 2, which begins “On this National Day of Mourning…”. The day of mourning for the bushfire victims actually took place a fortnight ago. It looks like the ran an old ad.
The paper also reports that the National Rugby League has pulled its ad campaign featuring Manly Sea Eagles player Brett Stewart after serious allegations were made against him. The ad sees a boy playing in a park morphing into him.
Bonds’ PR disaster is continuing with beleagured owner Pacific Brands’ sponsorship of Melbourne Fashion Festival under the spotlight in The Sunday Telegraph.
I’ve not been able to believe half of what I’ve been reading in this Pac Brands stuff. It’s like the papers want to kill whatever’s left of the company.
And this anti-advertising stuff is just puerile. How the bloody hell do these muppets think that stuff gets sold? If they don’t spent money on marketing, then units don’t get shifted.
I don’t work on Pac Brands, but I do have a say in spend for other companies. While the Telegraph’s on this immature we-hate-ads groove I’m going to do my best to make sure I don’t give them a dollar.
I can’t wait til the recession teaches these idiots what life is like on a paper that doesn’t have any advertising.
I think they already have a pretty good idea.