Weet-Bix takes to snow and space in NZ and Australia
Sanitarium has launched two very different ads for Weet-Bix in New Zealand and Australia.
The New Zealand campaign, by Saatchi & Saatchi NZ – features adventurous kids making a journey from snow to surf using all manner of snowboards, skateboards, bikes and surfboards, while the Australian campaign – by BWM – features Aussie footballer Tim Cahill saving the world by kicking a meteor out of the way.
Bit embarrassing for BWM to be compared like that… not much of a contest is it?
Lets be honest, they both suck.
Hmm Dr, that’s a bit harsh isn’t it?
The Kiwi one to me is aspirational and down to earth (which I reckon is pretty bangon for NZ Weetbix brand values) for a kid whereas the Aussie one is ..well…out to lunch – and smacking of “no new ideas but let’s leverage our stars and spend a truckload”
I mean what the hell is it with meteors (Pepsi Max) and space ads (Optus, WWF) these days?
and yes – I am a Kiwi weetbix kid
Wilhaus – bang on. Thought the kiwi ad was great and aspirational is exactly right. What the fck Brett Lee and Tim Cahill are doing in space… i’m lost for words. I think Brett needs to go make another music video… https://www.youtube.com/watch?v=oImLKfoCyvA
Kiwi one wins hands down for me. The Aussie one feels lazy and boring.
Then again, I’m not the target market so I can’t judge their effectiveness properly.
Kiwi ad’s fantastic. captures the way young people feel totally. Aussie ad seems lazy and uninspired in comparison. Bwm distracted by their photon nightmare I reckon.