Welcome to the AI public relations drive-thru
There’s a boom in artificial intelligence-driven PR pitching tools, promising quick and automated solutions… but as Pure Public Relations boss Phoebe Netto shows, they can cause a lot of damage.
I recently saw a LinkedIn post from journalist and editor Simon Sharwood, where he shared a dodgy email pitch he’d received, written by an AI.
It read: “Hi Simon – Saw your recent coverage of China’s first homegrown airliner flight and thought it would be interesting to connect re: how digital signage can pose challenges for individuals with disabilities in healthcare settings.”
The AI had put two and two together and gotten five, working on the misguided belief that China’s first domestically produced passenger jet had something to do with digital signage in healthcare settings.
