‘We’re cracking into multibillion dollar opportunity’: Australian retail media gearing up for a big 2024
Mumbrella’s Kalila Welch wraps a promising year in retail media, as the burgeoning channel looks set to continue its rapid growth in 2024,
New year predictions are aplenty come the annual Christmas wind-down in the media and marketing industry, but retail media might just be the one to watch in 2024.
Fresh off a welcome holiday boost and record Black Friday spend, the retail industry is already gearing up for 2024 after spending much of the last 12 months navigating economic downturn.
Locally, Coles and Woolworths are continuing to ramp up their retail media offerings, while global players like Amazon strive to prove that consumers can tolerate an ad-dominated retail environment online.
