‘We’re not caught in the hamster wheel of pitching’ – how Spark44 turned the agency model upside down
You don’t often hear an agency reference Men At Work when discussing its plans, much less wish to distance itself from that most quintessential of Australian bands.
Yet Eric Markgraf, chief operating officer at Spark44, insisted, cryptically at first, how the agency did not want to follow the same path as lead vocalist Colin Hay and his fellow Men At Work members.
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Spark44
The first global client/agency joint venture model radically transforming brands and businesses.
Um
It’s easy when your half owned by your client!
You don’t have to pitch
Easy!
But means your work might not be as good