‘We’re not here to eat everyone else’s lunch’: Inside BBC’s major news play in Australia
BBC Studios, the commercial arm of the BBC, and BBC News has relaunched its website and app, and is hoping to make a larger mark in the Australian news media climate.
Aside from an updated design and navigation, the BBC is leaning on its “trusted, impartial journalism”, which is a major drawcard in this era of fake news, deepfake, and general fakery. For the first time, content aside from the entire BBC is folded into one app/site, with stories and videos across their Business, Innovation, Culture, Travel, Earth, News, Sport, and live television offerings.
Of course, this makes for an impressive offering for advertising. Alistair McEwan, senior vice president of commercial development, Asia and ANZ, BBC Global News speaks to Mumbrella about what this means for BBC in the Australian market.
After all, outside of the UK, the BBC operates as a commercial enterprise. And it has a lot to offer, as McEwan tells Mumbrella.
