‘We’re the original influencers’: Are Media unveils big plans for 2025

November 7, 2024 3:01

Are Media has announced a slate of new products, events, awards, and competitions for 2025, to support its leading magazine titles including ELLE, The Australian Women’s Weekly, and Gourmet Traveller, as well as its growing content commerce business.

At its Ignite event in Sydney on Thursday afternoon, Are Media revealed the plans for the new year, and outlined a roadmap that clearly stamps its portfolio as market leaders.

The overarching strategy for Are Media is underpinned by two core beliefs, according to chief executive officer, Jane Huxley. Firstly, that today’s media landscape means that trusted content brands are more important than ever, and secondly, that quality content legitimises transactions.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

This old chestnut... 7 Nov 24

Keep banging on about the “original” influencers and you’ll lose relevancy among media buyers and marketers who don’t care about where it all started. Why not focus on today? How your editors drive growth by inspiring women with what they didn’t know they wanted?

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