Westfield awakens the ‘Creatures of Christmas’ with AKQA

November 4, 2025 3:11

Westfield's 2025 Christmas campaign is all about fun, holiday-specific personalities

Westfield has launched its 2025 holiday platform, “Creatures of Christmas”, that highlights the different personalities that only appear during the festive season.

Developed with innovation and design business AKQA — with media managed by WPP’s EssenceMediacom — Westfield puts the spotlight onto five personalities in a manner designed to be familiar and humorous.

They include:

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.