Westfield takes some out-of-home sales in house with Brandspace to replace Ooh Media

Westfield is set to take its advertising sales for its out-of-home floor-based screens in house from next year after awarding its own operation Brandspace the contract, ending its relationship with Ooh Media.

Last month Mumbrella revealed there was a competitive tender for the sought-after portrait and landscape screens in Westfield’s Australian and New Zealand shopping centre underway, with Ooh confirmed to be among the “compelling offers” received.

However, Westfield today said it has given the contract to Brandspace as it wanted to “better control ambience” in the malls, with the unit already selling the rights to experiential and product sampling for the malls.

The signs are some of the most sought-after outdoor real estate in the country with brands looking to push their messages to potential customers as near as possible to the point of purchase.