Westfield targets online shoppers with ‘Searchable Mall’
Westfield is targeting online shoppers with the launch of its ‘Searchable Mall’, a website which helps shoppers find what they want in their local Westfield shopping centre and allows customers to purchase goods online.
https://www.youtube.com/watch?v=zCQ0EzLuIxk&feature=youtu.be
The platform, created in-house with the Westfield Labs team, helps shoppers find fashion and beauty products available in their local Westfield shopping centre, locate stores, opening hours, deals, events and movie times. It also allows shoppers to click-out to retailer websites to purchase products online.
Westfield Group co-CEO, Steven Lowy said, in a statement:”The Searchable Mall is the first of many global digital initiatives, enabled by Westfield Labs, which embraces the use of technology to better connect the digital shopper with our physical shopping malls.”
It’s more of an affiliate site than a “searchable mall”.
Tried to favourite some things, but it didnt work?
This seems like a gross waste of time and nothing that will get punters through the door counters.. In fact it could do the opposite. All that it achieves is making the shopping experience less of a browse and more focused hence less impulsive at point of sale. Looks like the marketing department at Westfield are keen to keep those malls nice and empty.. Great if you’re a retailer paying those hefty rents. Whatever happened to enhancing the shopper experience to make it worthwhile going to their centres.
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