Westinghouse promotes new kitchen range in campaign via Connecting Plots
Westinghouse, part of the Electrolux Group, has unveiled its latest brand campaign via Connecting Plots, called ‘Now You Can’.
The campaign promotes the brand’s new kitchen range, including an air fryer built into ovens, induction cooktops that turn heat down automatically to stop water boiling over, and a fridge drawer that converts to a freezer.
The campaign is rolling out across digital, social and print. Fridge executions will occur later in the year.
