Return of Westpac’s Air Rescue helps Seven win the night
The Westpac-funded documentary series Air Rescue made a strong return for Seven last night, delivering an average metro audience of 650,000.
The show, now in its fourth season, outperformed last year’s series opener which rated 579,000.
The Westpac Lifesaver Rescue Helicopter Service reality series easily outrated Nine’s wildlife doco Wild New Zealand, which averaged 485,000 and Jamie’s Festive Feast, on Ten, which drew an audience of 457,000.
It might help if the critics got their facts right about audience numbers and allowable commercial minutes. More important however, is not the ‘crap content’ but the crap ads. There’s your problem. Don’t blame the medium. It does its job. Blame the ads, few of which command any attention, let alone being memorable.
BTW, no evidence exists that supports over exposure (too much frequency) as having a negative effect upon effectiveness. Too little frequency is a campaign killer.
Alan Robertson