Westpac celebrates 40 years of the Westpac Life Saver Rescue Helicopter Service in TV series

Westpac has marked its 40th year of its partnership with the Westpac Life Saver Rescue Helicopter Service with a documentary TV series created in collaboration with MediaCom Beyond Advertising (MBA) and Fredbird Productions.

The six-part series, ‘Air Rescue’ captures rescues performed by the rescue helicopter service as it follows the work of the pilots, air crewman and intensive care paramedics of the Service.

https://www.youtube.com/watch?v=eD2k3fqQjRE&feature=youtu.be

MBA says it is the first brand funded series of its type that will run on a free-to-air channel during peak time and in a survey period.