Westpac celebrates Professor Adele Green in Bicentennial Foundation ad

Westpac has followed up its Bicentennial Foundation campaign which focused on the accomplishments of Fred Hollows with a commercial highlighting the impact of Professor Adele Green, a melanoma researcher.

The new commercial, created by DDB Australia, focuses on how Professor Green exemplifies the impact the $100 million contribution to education intends to make; supporting and nurturing Australia’s future leaders.

https://www.youtube.com/watch?v=TpsD_8B7VaM

Westpac’s general manager of strategic marketing John Harries said: “The Westpac Bicentennial Foundation is an incredibly important ongoing commitment for Westpac, and as we head towards our 200th anniversary in 2017, we are looking to find and support more Australians who have the drive to positively shape our nation. In this second campaign we have continued to tell the powerful stories of inspirational Australians, who have made significant, life-changing contributions to the country.