Westpac CMO Martine Jager to share bank’s 200-year story at Mumbrella Finance Marketing Summit

June 1, 2017 11:09

Martine Jager, chief marketing officer of Australia’s oldest brand, Westpac, will take delegates behind the scenes on the bank’s marketing strategy to celebrate its bicentennial year in the first keynote presentation to be announced for the Mumbrella Finance Marketing Summit in August.

Westpac Group CMO Martine Jager

Jager will speak publicly for the first time about the the development of the year-long celebration, the history of Westpac’s marketing and how it has created a foundation for one of Australia’s best-known brands.

Opened 200 years ago as the Bank of New South Wales, the bank has grown to become one of Australia’s most prominent and enduring brands.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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