Westpac’s branded content documentary Air Rescue returns with longer run tonight
Westpac-funded TV documentary Air Rescue, which captures the rescues performed by the bank sponsored Lifesaver Rescue Helicopter Service, returns tonight for a longer second series on Channel 7.
The first series created in collaboration with Westpac, MediaCom Beyond Advertising (MBA) and Fredbird Productions was watched by an average of 1.4m viewers nationally, a release from MediaCom claimed.
The initial six part series has been extended to eight 30-minute episodes for its second season, with many of the crew who appeared in season one returning including Graham ‘‘Nikko’ Nickisson and Graeme ‘Gandy’ Anderson. Series two also utilises two more cameras in more locations around the country.
https://www.youtube.com/watch?v=d-_NfMfKLv0
I reflect after reading Lorraine’s comments – and relate. Well done Loud for maintaining your independence for many years. Lorraine continues to prove she leads this agency with strength moving forward – you go girl!