Seven West Media boss warns profits could be down 10% for first half
Worner
Seven West media CEO Tim Worner has today warned profits for the six months to December could be down as much as 10 per cent on the same period last year but has promised to slash costs to compensate.
At the company’s AGM this morning Worner pointed to the “unexpected softness in the television advertising market in the first half and our response to it” as a reason for the drop in profits, saying they now expect the TV ad market to be “flat to slightly negative in the 2015 financial year”.
Pointing to changes he said the company would reduce its cost base, holding cost growth to 1 per cent, as opposed CPI-linked growth of around 2-3 per cent. The company’s half-year profits were $150m last year.
If we hear Seven profits may be down by 10% as lead network – I cannot image how Ten would be trading as a distance third !
This would worry potential bidders.
To close the deal with a new buyer due diligence is going to be fastidious to the number of pens. With a revenue share of the pie less than 20 most months they are not capable of increasing that as been that figure for 18 months. So cut your cloth to suit which is cut costs?. Maybe a deal breaker could be a set of steak knives!!
Ten is a 1 dimensional, TV only business, SWM is a multi media business that includes TV, Newspapers, Magazines, Online extras like Event management. In good times, each support and strengthen each other, when one element such as print weakens, it can weaken the whole group
The real value in Ten resides in it’s licence, the branding and programming really arent worth anything, after all it’s flagship programs are The Batchelor and Family Fued – enough said.
Under the ownership of a group like Time Warner, all the Ten group channels could be stripped down, rebranded and re-launched with a quality management, a proper news service (drawing from CNN resources and expertise,) and access to quality programming that people may actually want to watch.
Comparing Seven and Ten is like comparing apples and oranges……