‘We’ve got a bit of a job to do in terms of changing some of the perceptions about him’: ARN’s plan for Kyle Sandilands ahead of Melbourne launch
ARN’s chief content officer, Duncan Campbell, is confident that Melbourne will embrace Kyle Sandilands and Jackie ‘O’ Henderson when they hit the city’s airwaves next month, although he concedes there is some reputational work to be done.
There’s still over a month to go until Kyle and Jackie O launch into the Melbourne breakfast radio market, by which time the show will be in its sixth month of pre-launch hype – even if most of it has been propelled by media articles such as this one.
Campbell is very pleased with the reaction from journalists, and in particular with a phrase penned by a writer from The Age, who quipped the show “has universal appeal whether you’re in Penrith or Preston”.
Kyle & Jackie O will not work on Melbourne radio!
It won’t even take a month before they crash & burn and go back to the Sydney and regional airwaves only!
And…. the understatement of the year prize goes to…..Duncan Campbell.
How KS continues to be in gainful employment actually baffles me.
How many at the producers desk are solely employed to push the dump button when they cross the line, which is frequent.