What brands can capitalise on with Twitter trends: report
The 2022 Twitter Trends report analysed billions of Tweets from 2019 – 2021, finding three salient movements dominated the bulk of conversation on the platform. The findings reveal what conversations brands and marketers can capitalise on, or engage with on the platform.
Talk on Twitter reveals where the zeitgeist is heading – and that’s something incredibly critical for marketers to be attuned with. The recent 2022 Twitter Trends report revealed the top 3 emerging and existing topics talked about on the platform were social justice activism/personal identity, gaming and personal finance (including cryptocurrencies and binance).
The watershed events of the last two years have heightened the focus on social inequalities in Australia. In defining moments like #March4Justice and #SchoolStrike4Climate, data from Twitter reveals that Australians are ‘increasingly listening, learning, and engaging with activists from all walks of life’.
