What does a commercial director actually do?
In this new feature for Mumbrella, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Georgia Woodburne, commercial director at adtech provider Inskin.
What do you do?
There’s always so much going on that no two days are the same. However, essentially it is my role to ensure the team are selling and delivering campaigns effectively to meet our targets. This means I tend to keep eye over everything. When I first get into the office I review the sales and delivery pipeline, checking to see how we’re tracking against targets, what’s working, what’s not and what can I do to help the team.
I also need to be looking at how opportunities are progressing. It’s important for me to make sure that we’re having the right conversations with clients and following up where needed to get deals across the line.
