What does a music curator actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Raymond Medhurst, head of music design and playlist creation at Mood Media Australia.
What do you actually do?
I listen to music, literally all day. I’m among the first to hear a new release as I get to work with all the major record labels as well as a number of independent record labels. We get to hear the latest from established and up and coming artists, and in my opinion it is one of the best jobs in the world.
My job is to choose or design the right music to curate playlists that enhance customer experiences which can help customers to linger longer and affect their spending. We create soundscapes for retailers, events and installations. We also create on-hold music, in-store branded radio, music playlists that mask confidential conversations, or customised playlists that set the mood for cafes, restaurants, bars and hotels.
