What does IAB’s director of research actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Gai Le Roy, director of research at IAB Australia.
What do you actually do?
Working in an industry association and leading our research programs means that I have a fabulous excuse to start my day indulging my love of consuming media.
That means that as well as trying to plough through three or four different general news sources, I will spend an hour or so before I get to work reading US trade press and listening to industry podcasts.
