What got adland talking – and fighting – in 2018

Dr Mumbo knows he shouldn’t judge popular opinion – or indeed humanity – by the contents of an internet comment thread, but as 2018 draws to a close, he just can’t help himself.

So here’s what really got people talking, arguing, questioning, and perhaps despairing for humanity, on Mumbrella in 2018.

Dr Mumbo presents, the most contentious opinion pieces of 2018, and what you all thought of them.

Henry Innis called “bullshit” on media agencies and ad-tech vendors who say they need to own their clients’ digital and social media data.