What is it about this Guardian poll that has vote-riggers flocking to it?

In 2017, it was the powerful owl.

In 2019, it was the rainbow lorikeet, the cockatoo and the finch.

Now the vote-riggers are at it again, trying to spin the Guardian’s biannual Australian Bird of the Year poll in favour of their chosen feathered friend.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.